I was helping my aunt with her small physiotherapy clinic, and we noticed that while she’s great with patients, her online presence is almost invisible. I started digging into healthcare content marketing, but it feels tricky with all the compliance stuff. Do you know anyone good at content marketing in healthcare who can guide us in the right way?
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Funny enough, I went through something similar with my uncle’s small dental practice. He’s fantastic with patients, but online? Crickets. We tried posting tips and updates ourselves, but the whole HIPAA and compliance maze made it feel like walking through a minefield. I eventually stumbled across this blog, content marketing and healthcare and it was a game-changer. They break down healthcare content marketing in a way that actually makes sense without feeling like you’re accidentally breaking rules. Honestly, it helped us figure out a roadmap rather than fumbling blindly.