Nobody’s emailing us to complain, but our active user count keeps quietly dropping. It’s like people just fade away. I’m thinking this is a behavior–market fit issue, not product-market fit. How do you validate and fix that before it’s too late?
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Had a similar scare with a side project — no angry emails, just silence. At first we thought “hey, no complaints = good,” but really it meant folks didn’t care enough to bother. What shifted things was digging into why they came in the first place vs. why they never returned. Behavior–market fit’s a different beast than product–market fit, and this piece on creativity vs. scale got me rethinking early signals: https://www.maticdigital.com/insights/wave-1-creativity-over-scale