Our SaaS company launched a new product six months ago, but the conversion rate from trial to paid subscription is underwhelming. The team suspects we might be missing some key CRO tactics specific to SaaS businesses. Would appreciate any insights or recommendations for CRO approaches that have worked well in this niche.
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Following this thread because improving trial conversions is something we also want to tackle soon. It’s interesting to learn that CRO isn’t one-size-fits-all and that there are targeted services for SaaS. Hoping to see more examples or success stories on how these approaches actually impact growth.