YouTube can work well but you're right about measurement being tricky. The platform's built-in reporting doesn't always show the full picture of how video ads contribute to conversions. I started using better tracking methods to see real performance beyond just view counts and clicks. Been working with solutions to track youtube ads more accurately, which gives clearer data on whether campaigns actually drive sales. The key is setting up proper conversion tracking that follows users from video engagement through to purchase. Without that, you're basically guessing about ROI. Video ads often have longer attribution windows than search ads, so standard tracking might miss delayed conversions
YouTube can work well but you're right about measurement being tricky. The platform's built-in reporting doesn't always show the full picture of how video ads contribute to conversions. I started using better tracking methods to see real performance beyond just view counts and clicks. Been working with solutions to track youtube ads more accurately, which gives clearer data on whether campaigns actually drive sales. The key is setting up proper conversion tracking that follows users from video engagement through to purchase. Without that, you're basically guessing about ROI. Video ads often have longer attribution windows than search ads, so standard tracking might miss delayed conversions