Can we have a VPI General Forum? For general questions and comments amongst members that may not fall into Mat's or Harry's corner?
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Even the best SEO strategies can falter if common pitfalls are not addressed. One frequent mistake is neglecting to conduct proper keyword research. Using irrelevant or overly competitive keywords can limit your reach and prevent your content from ranking effectively. To avoid this, focus on finding keywords that align with user intent and have a realistic competition level. Another issue is keyword stuffing, which occurs when keywords are overused unnaturally in content. This practice not only diminishes readability but also risks penalties from search engines. Instead, aim for seamless keyword integration that prioritizes user experience. Failing to optimize meta tags, such as titles and descriptions, is another common mistake. These elements directly impact click-through rates and search visibility. Ensure every page has unique and compelling meta tags relevant to the content.
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