Friends, I have a local news site about events in the region. Traffic is growing, but advertising revenue is very unstable. I mainly use AdSense, but CPM often drops at night and on weekends. Is it worth testing other pay-per-view networks, and how can I understand which ones really give a better rate without harming UX?
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If your traffic is stable, it's definitely worth testing several CPM networks in parallel and looking at the actual eCPM, not the promised figures. I combined two networks with different formats (banner + popunder) and got a +35% increase in revenue without any loss of speed. The main thing is to do an A/B test for 2–3 weeks and analyze the geo. There is a good overview with a comparison of networks and minimums read here — it conveniently summarizes the key parameters.