Friends, I have a local news site about events in the region. Traffic is growing, but advertising revenue is very unstable. I mainly use AdSense, but CPM often drops at night and on weekends. Is it worth testing other pay-per-view networks, and how can I understand which ones really give a better rate without harming UX?
28 Views
If your traffic is stable, it's definitely worth testing several CPM networks in parallel and looking at the actual eCPM, not the promised figures. I combined two networks with different formats (banner + popunder) and got a +35% increase in revenue without any loss of speed. The main thing is to do an A/B test for 2–3 weeks and analyze the geo. There is a good overview with a comparison of networks and minimums read here — it conveniently summarizes the key parameters.