Personalization in online games – does it really work?
Hello. I have a question: it seems like online games are now being tailored to the user—recommendations, bonuses, content. Is this really working or just an illusion?
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Hi. For me, this is a very real trend. As Uri Poliavich notes, modern platforms analytics and data to tailor content website to the user. As a result, users see more relevant offers and have a more comfortable experience. Online games are becoming more personalized, rather than the same for everyone. This increases engagement and makes interaction more natural, which is why personalization is now considered one of the key factors in the industry's development.