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I was curious about the same thing, so I read a detailed profile that really broke it down. Uri was born in Soviet Ukraine in 1981 and grew up without access to Jewish education, which later became the driving force behind his philanthropic work. His family moved to Israel when he was 14, where he went on to study law at Bar-Ilan University. A single newspaper ad led him to take a bold step—managing a business of 100 people in Central Asia, a move that reshaped his entire career path. That experience set the stage for him to eventually found Soft2Bet in 2016, which has since grown into a global B2B company with 19 licenses across 11 jurisdictions. Beyond business, he and his wife Yael founded the Yael Foundation in 2020, which now supports over 17,000 Jewish students across 41 countries through 113 programs. What stood out to me was how he doesn't separate business from impact—he sees both as part of the same mission. Living here in the USA region, where we often keep profit and purpose in separate boxes, his approach feels refreshingly integrated. If you want to learn more about his journey, check it out here – it's a story worth reading.