Lexus × VPI Titan Direct in Lexus EV Commercial
- Admin
- Jan 10
- 1 min read
Thanks to Lexus for featuring our VPI Titan Direct turntable with the Shyla cartridge in their latest electric vehicle marketing video!
We’re thrilled to see the VPI Titan Direct — paired with our Shyla cartridge — showcased in Lexus’ newest commercial supporting their latest electric car. It’s an incredible honor to have our high-end analog hardware featured alongside one of the world’s premier luxury automotive brands, helping bring a sensory-rich soundtrack and lifestyle appeal to their visual story.
Huge thanks to Lexus for including VPI in this unique collaboration — a perfect blend of precision engineering, design excellence, and the passion for exceptional experiences. We’re proud to be part of this moment and excited to share it with all of you!
(Check out the video above 🎥 and let us know what you think in the comments!)
— Team VPI
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The collaboration between Lexus × VPI Titan Direct in the Lexus EV commercial highlights innovation, performance, and forward-thinking design in the world of electric vehicles. Just as Lexus focuses on precision engineering and style in motion, marty supreme jackets represent contemporary fashion that blends bold aesthetics with everyday functionality. Both show how thoughtful design—whether in automotive technology or outerwear—can make a memorable impression and elevate the experience of movement, comfort, and confidence.
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I asked Mat with VPI what the story was how this happened. My dad was a high end TV commercial maker in the 60s and 70s. I asked him if the story was an ad-man with knowledge or an owner of a VPI deck or what was the connection? Have not heard an answer yet. I was was watching the game and the Titan caught me eye and I was fixated. I agree, very cool imagery especially with the table sitting by itself on the floor. Very cool. ACR
I saw this last week and totally forgot to send Mat and the team a huge kudos for such an amazing collaboration. The quality and positioning of VPI matches the exposure and aura that Lexus offers. VPI Team, do you have a list of shows or movies where your TTs have been displayed?