

Why the Scoutmaster Has Always Been Near and Dear to Me — and How It Inspired the Prime
I’m surprisingly 40. That puts me younger than the average in this industry, but far from the new kid anymore. So let’s rewind—back to high school. I was working part-time in the factory, doing whatever “free child labor” job I could handle at the time. At that stage, I was helping build Scoutmasters to completion, with my dad or Leo handling final assembly and QC. I didn’t fully grasp what we were creating yet—it was just work, family, and responsibility rolled into one. One


Lexus × VPI Titan Direct in Lexus EV Commercial
Thanks to Lexus for featuring our VPI Titan Direct turntable with the Shyla cartridge in their latest electric vehicle marketing video! We’re thrilled to see the VPI Titan Direct — paired with our Shyla cartridge — showcased in Lexus’ newest commercial supporting their latest electric car. It’s an incredible honor to have our high-end analog hardware featured alongside one of the world’s premier luxury automotive brands, helping bring a sensory-rich soundtrack and lifestyle


Happy New Year from VPI
As we close out the year at VPI, I’ve found myself reflecting on just how much ground we covered — both professionally and personally. The launch of the Forever Series Model One marked a major milestone for us. What began with a strong debut at the end of 2024 quickly grew into something truly global in 2025, with successful launches across Europe and Asia, including Munich, Thailand, Singapore, Hong Kong, and beyond. Seeing Model One find its way into musical homes around th

























