Lexus × VPI Titan Direct in Lexus EV Commercial

Thanks to Lexus for featuring our VPI Titan Direct turntable with the Shyla cartridge in their latest electric vehicle marketing video!

We’re thrilled to see the VPI Titan Direct — paired with our Shyla cartridge — showcased in Lexus’ newest commercial supporting their latest electric car. It’s an incredible honor to have our high-end analog hardware featured alongside one of the world’s premier luxury automotive brands, helping bring a sensory-rich soundtrack and lifestyle appeal to their visual story.

Huge thanks to Lexus for including VPI in this unique collaboration — a perfect blend of precision engineering, design excellence, and the passion for exceptional experiences. We’re proud to be part of this moment and excited to share it with all of you!

Lexus × VPI Titan Direct in Lexus EV Commercial

(Check out the video above 🎥 and let us know what you think in the comments!)

— Team VPI